COLORS Ka Sartaj
The UAE's biggest talent hunt for blue-collar workers — 65 labour camps, 5,000 registrations, one grand finale.
VIACOM 18
Talent Hunt / Broadcast
2018 – 2020
United Arab Emirates
The Brief
COLORS Ka Sartaj — the UAE's biggest talent hunt for blue-collar workers. We covered about 65 labour camps, touching close to 65,000 labourers residing in those camps.
Number of registrations: 5,000. Around 700 contestants were auditioned and 15 finalists were selected. The grand finale was judged by Javed Jaffrey, and three winners were rewarded with cash prizes.
Labour camps covered
65
People reached
~65,000
Registrations
5,000
Finalists
15
The Gallery
5 photographs from the floor.
Click any frame to open the viewer — arrow keys or swipe to move through.
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